Because It Gets Results

This morning my older son, who turned 13 last month, noticed something on his face.

“It’s a pimple!” his younger brother exclaimed. “Use Pro-activ!”

What?

“Use Pro-activ!”

How did he know about Pro-Activ pimple cream?

Not surprisingly, television.

“Justin Beiber uses it,” he tells me.

You’ve got to give me a better reason than that, I tell him.

“Then people should use it because it gets results,” he says.

How do you know?

“They show before and after pictures on the commercial.”

Results.

Before & after photos.

My birth flood gate opens and all I can think about is

WHAT IF.

What if we showed women honest, clear RESULTS of giving birth?

Of course YOU NEVER KNOW about anything in life.

Pimples included.

Sometimes Pro-Activ works, sometimes it doesn’t.

But after millions of people have used it we do know the LIKELIHOOD of it working.

Just like birth.

We know the likely RESULTS of giving birth without interventions and using interventions.

We have a ridiculous number of BEFORE & AFTER photos, personal stories, and more.

Just Google it.

So what if we did a commercial and like Pro-Active we tell everybody that you can

ROCK YOUR BIRTH

And like any pimple cream, drug,

- Really, anything in life –

There’s a warning that says:

This may have side effects, it may not work, but in most people it does. In fact, it’s common sense. No or low interventions with a support team that trusts birth = a positive birth experience for you and your baby.

Imagine how much quicker the birth paradigm would shift.

Hospitals & doctors might even endorse it.

Kids will tell their mothers to do it "because it gets results.”

And if Justin Beiber’s wife-to-be uses it well then, 

it’s a slam-dunk.